The discovery phase lays the foundation for the design process, where I deeply understand your business, vision, and audience. I uncover your brand’s mission, values, and unique selling points to ensure the design is both visually compelling and strategically aligned.

After our call, I’ll send a project proposal outlining deliverables and scope. Once approved, you’ll be onboarded to my Client Portal to complete the contract and 50% deposit before work begins.

In the strategy phase, we refine the creative direction to align with your vision and goals. I present three curated moodboards, each showcasing a unique visual style with colors, typography, and imagery. Your feedback guides the selection, ensuring a strong foundation before moving into design.

In the design phase, creative vision comes to life. Guided by the chosen moodboard and feedback, I develop initial concepts, refining typography, colors, logos, and layouts. Through collaboration, we fine-tune the best option, ensuring a strong, cohesive brand identity.

In the presentation phase, I unveil the final logo in real-world mockups, showcasing its versatility and impact. Client feedback ensures every detail aligns with their vision, with final refinements made as needed for a brand identity they’re proud to represent.

In the offboarding phase, I deliver final logo files in various formats, along with a brand guideline document for consistency. Clients leave with a complete brand identity and the tools to implement it confidently.

Post-project support ensures clients feel confident using their brand assets. I’m available for questions, file assistance, and future design needs, providing ongoing guidance for brand consistency.